
Opening the song with an onslaught of trumpet horns, he announces his arrival at the fictional prison, declaring triumphantly in the chorus, “This one for the champions.” Lil Nas X shows himself in a men’s prison after a fake legal battle over his modified Nike shoes. Prior to the overnight release of his latest clip and track, Lil Nas X created a fictional storyline - as he is increasingly apt to do - to amplify the hype and excitement for the upcoming hit.įollowing the “Satanic panic” sparked by his “Montero (Call Me By Your Name)” music video where he infamously danced on Satan’s lap, he customized a pair of Nike sneakers, which the athletics brand did not want to be associated with.įrom that controversy, “Industry Baby” - featuring emerging rapper Jack Harlow, 23 - was born. Yes, the controversial 22-year-old rapper dons a hot pink prison uniform in the raunchy new video for his new song “Industry Baby.” ( Warning: Don’t watch the clip above - which already has nearly 3.5 million views on YouTube as of Friday morning - if you are easily offended.) The full moon in October 2021 brings a fiery, primal push for AriesĪfter weeks of hyped legal battles with Nike over his “Satanic Shoes” and backlash over his steamy BET Awards makeout session, Lil Nas X has landed himself in Montero State Prison.



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